Credentials
- Mcar Media founder, Mariecar Frias, is an Emmy-award winning producer with over a decade of experience producing for ABC’s Good Morning America, CBS The Early Show, CBS This Morning, and NBC’s TODAY show. Most recently, she has produced digital and branded content for companies like CNBC, Shell Oil, and Brit + Co.
STAFF EXPERIENCE
SENIOR EDITORIAL PRODUCER
BRIT + CO
Pitched, produced, and hosted over 90 Facebook lives.
Advised Editorial and Video teams on strategy & execution.
Increased Facebook Live overall reach by 22 percent in 3 months.
PRODUCER
TODAY SHOW
Produced tape features, live segments, special anchor series, and on-location live remotes.
Highlights include 2013 Presidential Inauguration & 2014 Sochi Winter Olympics.
FIELD PRODUCER
CBS THIS MORNING
Produced live + tape lifestyle segments interviewing fashion leaders Anna Wintour, Diane Von Furstenberg, Tory Burch, Prabal Gurung, Carolina Herrera, and Carmen Marc Valvo.
Highlights include producing branded content with Macy’s Make-a-Wish Believe Campaign.
OVERNIGHT PRODUCER
GOOD MORNING AMERICA
“Crashed” feature and breaking news tape pieces for the next morning’s broadcast.
Booked and pre-interviewed guests, conducted interviews, directed camera crews in the field, scripted, developed graphics, selected music and supervised edits.
CONSULTING EXPERIENCE
CONTRACT PRODUCER
Field producer on the original series 'The Brave Ones' for CNBC International & CNBC Digital.
Drafted questions, interviewed subjects, and directed camera crews in the field.
CONTRACT PRODUCER
Coordinated production team logistics, clearances, and shoot schedules prior to shoot.
Directed multiple camera crews on-site, interviewed subjects, and provided summary/timeline of shoots.
CONSULTANT
Media advisor for broadcast & digital coverage of Chef Eric Kayser.
Facilitated one-on-one meetings between Chef Eric Kayser and journalists from digital media outlets, national morning shows, and talk shows.
CONSULTANT
Media advisor for company's launch.
Media trained co-founders for interviews with journalists + influencers.